The warmth and spirit of the Fijian people are the heart and soul behind Wakaya Perfection. Time honored values of honor, integrity, respect, hard work, joy, and celebration permeate every aspect of our company. We call it The Wakaya Way, it's the way we do business and life.
Originally from Idaho, Todd Smith now resides just outside of Salt Lake City, Utah with his bustling family. He’s a do-it-first leader with a well-earned reputation as a trailblazer, teacher, and mentor. Always hands-on, he prefers a solid handshake to a necktie, and his decades of excellence in the Network Marketing Industry have positioned him perfectly as the co-founder of Wakaya Perfection.
It was just over 20 years ago, when Todd found himself in an interesting predicament; working part-time, attending law school, and with triplets on the way. How could he continue work, school, and help to take care of three new babies? It was about that time that Todd was introduced to a home based business concept that would not only allow him to earn a living while spending time with his young family, it would eventually replace his chosen vocation and become a fruitful career. That business concept was Network Marketing.
Early in his career, Todd joined forces with Blake Graham, another struggling college student, and they went to work. They eventually joined a company called Youngevity Life Sciences, embracing the unique advantages that Network Marketing gives to the nutritional supplement industry. Within a few short years, they led the charge in building the organization across the US and solidly into International markets, including New Zealand, Australia, and Japan.
In 2015, Todd stretched his entrepreneurial wings and opened an all-natural Asian fusion restaurant called ChiKu, putting a practical application to his years of health and wellness education and advocacy. As ChiKu grows to multiple locations, it remains one of the few restaurants of its kind in Utah and across the country.
In 2016, Todd embarked on his most ambitious and aggressive venture, joining forces with one of the most successful entrepreneurs of our time, David H. Gilmour. Mr. Gilmour’s staunch focus on the purity of Wakaya Island and its products meshed perfectly with Todd’s desire to take those products to the world, for the betterment of both.
When not at Wakaya Perfection’s Lindon, UT offices, Todd can be found with his family in his Alpine, UT home. His wife Darcia and his 8 daughters keep him very busy as the eldest triplets enter college and global missions.
Over his 27-year career in the Industry, his team-focused mentality has contributed to accelerated revenue growth, elevated brand awareness and increased market share for multiple companies. As President of Wakaya Perfection, Andreoli oversees all operations of the company's initiatives in the US and in select global markets.
A native New Englander, William “Bill” Andreoli, even at a young age, was a restless entrepreneur. At just 18, with just a few marketing and business classes under his belt, he put his natural skills to work in his family’s landmark restaurant, MaryAnn’s Diner, in Derry, New Hampshire. Overseeing its operations and working alongside his family, Bill cultivated a set of strong traditional values and leadership skills. It was these experiences that cultivated Bill’s desire to always provide the premiere customer experience, which has remained a defining pillar throughout his career. Andreoli’s underlying values of authenticity and integrity have made cultivating relationships natural, which has been and remains the foundation of his success, regardless of field or scope. He has built an impeccable reputation through his character, hard work and unflappable entrepreneurial spirit.
Ever ambitious, while still working in his family business, Bill entered the network marketing industry. Throughout his career he successfully marketed a diverse array of products ranging from nutritional products and telecom to financial services and more. By the age of 33, Bill launched his own company, Financial Destination (“FDI”), offering affordable, yet custom financial services and financial literacy education. As President of FDI, Bill crafted and drove its successful marketing campaigns and grappled with his morbid fear of public speaking by hosting motivational speaking engagements, assisting his own, and mentoring others’ personal development. Over the coming years, FDI flourished, eventually merging with Youngevity International, where he remained President of the new company, catapulting it from near obscurity into the coveted “top 100” in global sales.
Over his 27-year career in the Industry, his team-focused mentality has contributed to accelerated revenue growth, elevated brand awareness and increased market share for multiple companies. His uncanny ability to reinforce a simple marketing message, streamline operations with a bottom line focus, all while putting the needs of the customer first, has punctuated his accomplished reputation.
As President of Wakaya Perfection, Andreoli oversees all operations of the company's initiatives in the US and in select global markets. He is responsible for refining the product focus and executing Wakaya Perfection’s mission statement. He works collaboratively across the company to execute strategies that will continue to strengthen the Wakaya Perfection brand and maintain is powerful ability of enhancing people’s lives.
Bill is still involved with MaryAnn’s Diner (highly successful and now 3 restaurants strong) and resides in Windham, New Hampshire with his wife Duyen and three children, Kylee, Parker and Kiana.
Mike Randolph is a 24-year veteran of the Network Marketing Industry and has broad experience in the areas of field leadership, sales training, and operations. As Executive Vice President, Mike is responsible for the development and execution of the company’s product pricing and commissions’ strategy, as well as provides oversight and support to the executive team.
Originally from Southern California, New Hampshire-based Mike Randolph is a 24-year veteran of the Network Marketing Industry. His understanding of executive and field leadership, sales training, and operations comes from his practical experience as a field leader, product designer, corporate executive, and business owner. Mike began his career path at the University of California as a pre-med student focusing on biology and genetics. Over time, however, he realized that medicine was someone else’s dream, not his own. After concluding his university studies in 1986, Mike flourished in commercial construction as a project estimator and manager, and shortly after in the field of import/export of exotic tile and stone. It was in 1992 that he was introduced to the Network Marketing Industry. Armed initially only with the desire to upgrade his car payment, he soon realized the power and global significance of this underappreciated industry.
Mike learned the business at first by making every mistake possible. It took 18 months before he realized that the rules that had served him so well in Corporate America, didn’t apply here. With the help of great mentors and an overwhelming desire to win, he not only succeeded in Network Marketing, the industry fueled his entrepreneurial spirit and propelled him into other businesses such as computer hardware and software design, and consulting work in the areas of sales training and personal development.
In 2005, Mike was introduced to Mr. William “Bill” Andreoli, a young entrepreneur with promising Network Marketing company called Financial Destination (FDI). Initially, just providing a custom financial service for his rapidly growing customer base, Mike eventually joined Bill’s corporate team as VP of Leadership Development alongside Mike Kolinski, the company’s VP of Operations. His position eventually grew to that of Executive Vice President, where he oversaw product pricing, compliance, and intra-network communications, as well as a bevy of internal and external functions.
During his tenure as a corporate executive, Mike has also honed his skills as a copywriter, marketer, and public speaker. He has assisted in the writing and editing of several industry books, penned successful marketing campaigns, and helped drive a company from obscurity to the coveted global top 100 in sales. His passions for the business revolve around teaching the simple, yet esoteric principles of entrepreneurship and personal development.
Today, as Executive Vice President of Wakaya Perfection, Mike works closely with the President, conferring on nearly all facets of the business. He is responsible for the development and execution of the company’s product pricing and commissions’ strategy, as well as provides oversight and support to the entire executive team. He plays a lead role in hosting corporate conference calls, webinars, and is the emcee for conventions, rallies, and regional events.
Mike is a family man, enjoying New England life in the Boston suburb of Salem, New Hampshire with his son Austin, girlfriend Melissa, and her two daughters Kylie and Megan.
VP Sales & Training
Patti has been in the direct selling industry for over 29 years and is tirelessly passionate about empowering others to enjoy the freedom to work from home. As the Vice President of Sales and Training she oversees the company’s sales strategy, training programs and the production of company special events.
A native of Las Vegas, Nevada, Patti Gardner began her career as an entrepreneur in the network marketing industry in Party Planning when she was 18 years old. In 1982, she ventured into the direct selling industry when she joined Tupperware as a distributor. It was here where Patti further cultivated her sales skills and successfully contributed to the company’s growth.
Gardner co-founded and co-owned a Party Planning start up company in her garage at age 22. Patti quickly found a passion for the industry and was personally empowered by the life changing, incredible benefits it offered to women. Patti utilized her natural ability to motivate and inspire others, to help them achieve their own financial and time freedom. Their company successfully grew and moved into a 15,000 sq. ft. manufacturing and distribution center in Salem, UT. Patti later sold her share in the company in pursuit of other entrepreneurial opportunities.
1987 Patti, inspired once again by her entrepreneurial spirit, co-founded and co-owned a party plan company called The Story Teller. The Story Teller developed an edutainment product in the form of soft, felt learning-boards that helped educate children through an interactive storytelling platform while encouraging creativity and self-expression. She led the company strategy and spearheaded its grass roots efforts, hosting local home parties and interactive demonstrations at crafting fairs. In 1991 the company expanded, creating its own manufacturing vertical, which allowed a more cost-effective and streamlined operation, in order to manufacture their products in-house. In her role, Patti led distributor services, field training, growth incentives as well as strategic marketing campaigns. She and her team successfully grew The Story Teller to over 5,000 distributors and over $8 million in sales.
In 2007, Patti became the Director of Sales for Heritage Makers, a unique Party Plan company that specialized in preserving priceless memories through an innovative digital publishing platform. In 2010 she was promoted to President of the company. In her new role, she was responsible for the company strategy, growth and the development of the Field. Due to Patti and her team’s success, Youngevity, a natural health company, acquired Heritage Makers in 2013. As part of the acquisition, she was named the Vice President of Sales for Youngevity and she was responsible for the coordination of corporation business meetings, special events and spearheaded incentive programming.
Patti has been in the direct selling industry for over 29 years and is tirelessly passionate about empowering others to enjoy the freedom to work from home, live their priorities and reach their dreams as successful, independent business owners. Her significant experience and savvy expertise in leadership training, team building, business building strategies, compensation plans, sales strategies, special events and incentive programs have contributed to her accomplished career.
In 2016, Patti joined Wakaya Perfection as the Vice President of Sales and Training. In her new role, she oversees the company’s sales strategy, training programs and the production of company special events. She is responsible for company training meetings, incentive development, ideating pricing models and executing sales recognition programs, while continuously supporting Wakaya Perfection’s mission statement. Patti works collaboratively across the company with all executives, leaders and ambassadors to execute effective sales strategies that continue to strengthen the Wakaya Perfection brand and maintain is powerful ability of enhancing people’s lives.
For over 27 years, Mike Casperson has been directly involved in the direct-selling industry, on multiple levels. Over his career, Mike has helped countless numbers of entrepreneurs realize their greatest goals and dreams.
For over 27 years, Mike Casperson has been directly involved in the direct-selling industry, on multiple levels. Over his career, Mike has helped countless numbers of entrepreneurs realize their greatest goals and dream. He has consulted with many direct sales companies, helping to create and implement business development opportunities and strategies. He has also successfully developed and deployed sales and member referral compensation models. Casperson has directed the efforts to overhaul, restructure, and streamline entire organizations to reflect core values and relationship expectations of parent companies. Casperson has proven time and again that unleashing goodness in others is the key to success.
Casperson has been an avid and fervent contributor to several of the industry’s most successful companies, including 12 years at the 2-billion-dollar company, Nu Skin Enterprises. Mike has a proven and successful track record in sales, corporate development and leadership. He has effectively implemented and is committed to solid distributor relationship models and systems that are integral to the positive and successful distributor experience at every level.
In 2016, Casperson joined Wakaya Perfection as Vice President of Operations. In this role, he oversees the company’s operations and logistics from chain supply to fulfillment and more. He strives for operational excellence and superior customer service. He works collaboratively across the company to execute seamless operations that continue to strengthen the Wakaya Perfection brand and maintain its powerful ability of enhancing people’s lives.
Mike resides in Utah with his wife, Liz and his 6 Children, Christopher, Cameron, Anna, Emily, Connor and Collin.
Over his 15-year career in the Industry, Brytt’s entrepreneurial spirit and expertise in starting-up and establishing businesses has contributed to the growth of many companies. As Vice President of Marketing he oversees the company’s overall marketing, promotional and branding strategies.
A native of Utah, Brytt Cloward, was exposed to the Network Marketing Industry at a very young age. His father worked for Nature’s Sunshine, a direct sales nutritional company, and his family enjoyed the products and vibrant health a result. His mother became a top distributor in an educational book direct selling company and, during his teenage years, he helped support her team by creating newsletters, helping with mailings, attending shows and fairs, and sharing the products with others. This experience opened his eyes to the incredible business potential and flexibility of a home-based business. When his father became a well- known consultant for the Direct Selling industry, Brytt assisted him consulting and quickly learned that lasting companies have strong corporate leadership teams.
Brytt graduated Magna Cum Laude with a business degree at Utah Valley State College and then went on to receive his MBA from Brigham Young University. During this time, he learned to efficiently multitask by juggling school, a demanding career and a young family.
As Brytt grew within the network marketing industry, he realized that he shared his father’s passion for it, and before long they both began brainstorming a venture of their own. They focused on developing a business based on a strong mission, timeless values, and a product that could make a lasting impact in someone’s life. In 2004 they partnered with Sharon Murdoch, who shared their interest in family heritage and storytelling, and they launched Heritage Makers. Heritage Makers was a pioneer in helping people celebrate their photos through its online book publishing system. As the company grew, Brytt played a key role in managing all facets of the company’s operations and soon moved into sales and marketing.
In 2013, Heritage Makers was acquired by Youngevity, a nutritional product company, and Brytt accepted the role of Vice President of Marketing. He helped define the company’s core messaging, executed extensive research projects, identified specific values and placed strategic focus on communications and promotional strategies. Brytt and his team developed a successful branding strategy and corporate/distributor marketing website strategy, which ultimately helped to contribute to the company’s growth of 187% in two years.
Over his 15-year career in the Industry, Brytt’s entrepreneurial spirit and expertise in starting-up, establishing, and generating profitability for businesses has contributed to the growth of several companies. His experience in sales and marketing, his energetic leadership style and his passion for creating highly effective, motivated teams has punctuated his accomplished reputation.
In 2016, Brytt joined Wakaya Perfection as Vice President of Marketing. In this new role, he oversees the company’s overall marketing, promotional and branding strategies. He is responsible for the creation and implementation of the company marketing activities and executing Wakaya Perfection’s mission statement. He works collaboratively across the company to execute marketing and promotional strategies that will continue to strengthen the Wakaya Perfection brand and maintain is powerful ability of enhancing people’s lives.
VP Public Relations
Jennifer is a lifestyle brand expert with 25+ years of experience cultivating brands, developing products and developing successful businesses. As Vice President of Public Relations, she is Wakaya Perfection's spokesperson and oversees strategic partnerships.
Jennifer gained the ability to innovate, adapt and effectively articulate brand vision from inception to successful achievement through her experience in product and business development, strategic partnerships, merchandising, licensing and marketing communications. She is a sophisticated global brand ambassador with an in-depth comprehension of consumer insights and she possesses a keen sense for identifying consumer trends, cultivating a brands growth trajectory and achieving successful fruition.
Halliday has worked closely alongside successful entrepreneurs including Petra Nemcova, Entrepreneur, Supermodel and Philanthropist, Kate Somerville of Kate Somerville Skincare as well as serial entrepreneur and FIJI Water Founder, David H. Gilmour, at four of his successful start-ups over the past ten years including VIVmag, Zinio Digital Publishing, The Wakaya Club & Spa and Wakaya Perfection. Halliday acts as the on-air personality for the Wakaya Perfection brand on HSN, successfully broadening consumer awareness and generating millions of dollars in revenue annually. In 2015 Halliday grew the Wakaya Perfection business on HSN by 89%, generating significant revenue and garnering a nomination for Wakaya Perfection as HSN’s “Most Innovative Partner” for 2015. This growth resulted in the acquisition of the company in October of 2016. Her strategic brand alignments and creative campaigns helped grow revenue and lead several additional clients to acquisition including the acquisition of Kate Somerville Skincare by JH Partners and eventually Unilever.
Halliday has worked in the technology industry in both software and hardware. In her role at Zinio Digital Publishing, Halliday pursued, negotiated and secured software licensing agreements that allowed the Zinio Digital Reading Application to be preloaded onto smartphones, tablets, laptops and more which resulted in significant revenue for Zinio and its publishing partners. Halliday’s broad stable of strategic partners include Samsung, Motorola, Sony, Qualcomm, Adobe, Dell, HP, HTC, Acer, Asus, LG Electronics, Sharp, Nokia, Lenovo, Vodafone, T-Mobile, AT&T and Sprint. Halliday strategically aligned Zinio with well-known consumer brands ranging from Target.com and Fandango to Showtime and Starwood Hotels and Resorts to bring the Zinio Digital Newsstand to consumers globally. Halliday also introduced customized digital magazines for mainstream partners such as the Academy of Television Arts & Sciences for Emmy Magazine as well as Showtime, showcasing its premier shows Dexter and Weeds. In her role at Motorola Mobility, Halliday led the charge in evangelizing the Google’s OS, influencing brands such as Gilt.com, Hasbro, Marvel and more to develop apps for the Android Marketplace. Halliday led all of Motorola’s major studio partnerships such as Viacom, NBC/Universal, Paramount and more and worked with the CTO’s and Motorola Security Teams in protecting secure HD video content paths.
Halliday strikes an effective balance as a passionate entrepreneur and disciplined corporate soldier, possessing the fearless ability to achieve goals of success while rolling up her sleeves and working confidently and strategically within the infrastructure of the corporate world. She is known for her ability to effectively shape a brand through calculated campaigns, strategic alignments and deep knowledge of consumer insights, ultimately elevating brand equity and perception.
Halliday’s vast sphere of influence and direct access to C-level executives in the lifestyle world traverses all industries from wellness, luxury travel, technology, sports and hospitality to beauty, fashion, fitness and more. Halliday has worked in a marketing, brand and business development capacity with many eponymous brands including Four Seasons Hotels and Resorts, Rosewood Hotel Group, Montage Hotels and Resorts, Mercedes- Benz, La Perla, Frette, Giorgio Armani, Ermenegildo Zegna, Estee Lauder, Kate Somerville Skincare, Be The Light Luxury Home Collection by Petra Nemcova, YogaWorks, Showtime, HBO, The Academy of Television Arts and Sciences, Gilt.com and more.
In addition, Halliday has successfully led numerous consumer brands into diverse distribution channels and as a result, has cultivated a strong buyers network with major retail brands from Costco, Target, CVS and Walgreens to Williams-Sonoma, Bloomingdales, Saks Fifth Avenue, HSN and more.
Halliday currently acts as the Vice President of Public Relations for Wakaya Perfection.